In short: Armitage's AI SEO service checks every month whether ChatGPT and Google's AI Overviews name your business when customers ask for what you sell. You get a plain-English report, a comparison with your competitors, and (on the Improve plan) a prioritised list of fixes. Start with the free AI visibility check.
Why it matters
When someone asks ChatGPT for the best dentist in their town, they get a short answer naming a few businesses, not ten links. Google now shows AI answers above its results too, and the top result gets about 58% fewer clicks when one appears (Ahrefs, 2026). A good Google ranking no longer means AI will name you. Here's a real example.
How it works
- Run the free check. See whether AI tools can read your website, and get a free report on what ChatGPT and Google's AI say about businesses like yours.
- Book a free 20-minute walkthrough. We go through your report together and tell you honestly whether a plan makes sense for you.
- Choose a plan, if you want one. We set up tracking for the questions your customers actually ask, and your first monthly report follows.
Plans and prices
Monitor
$500 a month
See where you stand in AI answers, every month.
- A monthly AI visibility report with a plain-English summary
- 20 questions your customers ask, checked in ChatGPT and Google's AI Overviews
- How often AI names you and links to your website, and how that changes
- What AI says about you: positive, neutral or negative
- A comparison with up to 3 competitors
Improve
$1,000 a month
Everything in Monitor, plus a monthly plan of what to fix.
- 40 customer questions checked each month
- A prioritised list of fixes every month
- Structured data set up on your website, or exact instructions for your web person
- The questions where competitors get named and you don't, and what to publish about them
- A quarterly competitor review
- Email support for quick questions
Larger businesses
Let's talk
For businesses with several locations, national brands, or anyone who wants more questions tracked and help with content.
Email us and we'll put together a plan and a quote.
All plans are month to month. Every plan tracks ChatGPT and Google's AI Overviews, and we can add other AI assistants, such as Gemini or Perplexity, on request.
Founding clients: 50% off your first 3 months
We're offering this to our first 5 clients only. In return, you let us publish your before-and-after results once we have them.
What we won't promise
No one controls what AI assistants say. We don't promise rankings, a place in AI answers or a number of new customers, and you should be wary of anyone who does. What we promise is the work: accurate tracking, an honest report every month, and clear fixes based on what AI tools actually read.
Who it's for
Businesses whose customers ask AI before they buy: local service businesses such as HVAC, plumbing, dentists, med spas and law firms, and online stores and online services too.
Start with the free check
The website check takes seconds and shows whether AI tools can read your site. The free report usually arrives by email within a few minutes.
Check my business free ยท or book a free 20-minute walkthrough
Frequently asked questions
What is AI SEO?
AI SEO means making your business easy for AI assistants such as ChatGPT and Google's AI Overviews to find, understand and recommend. It is also called generative engine optimization (GEO) or answer engine optimization. It builds on normal SEO rather than replacing it.
How much does AI SEO cost?
Our plans cost $500 a month (Monitor) or $1,000 a month (Improve), month to month. Larger businesses get a quote. Our first 5 clients get 50% off their first 3 months.
Is SEO still worth it now that AI answers searches?
Yes. People still search on Google, and the pages AI tools read are mostly the same pages search engines rank. AI SEO adds a second question: when AI answers, does it name you?
How long before AI starts recommending my business?
We can't promise a timeline, and you should be wary of anyone who does. Some fixes, like structured data, take effect as soon as AI tools re-read your site. Getting mentioned on more websites takes longer. Your monthly report shows what has changed.
Which AI assistants do you track?
Every plan tracks ChatGPT and Google's AI Overviews. We can add others, such as Gemini or Perplexity, on request.
Do I need a new website?
No. We work with the website you have. If a fix needs changes to your site, we either make them or give your web person exact instructions.
Can I cancel?
Yes. Plans are month to month, and you can cancel before your next month starts.